Where campus culture meets your BRAND.

Reach the next generation where they actually hang out - real, unfiltered, and 100% campus-native.

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A daily habit for college students

With a massive college footprint and a hyper-targeted Gen Z audience, Yik Yak is THE community for cheeky, creative experiments. We’re not your typical ads platform -  we are a community.

2.2M+

college student users

Nearly 15% of all undergraduate students in the USA use Yik Yak. They’re all .edu verified too - no bots.

41%

of users post

Highly engaged audience spending 13 minutes a day on the app.

$12T

Gen Z spending power by 2030 (PwC)

Now is your chance to get in front of the largest and most economically powerful generation in history; Gen Z

Case Studies

  • University bookstore specializing in local sports and lifestyle gear.

    Goal: 

    Increase store foot traffic

    Campaign:
    In-feed ads for a 50%-off graduation sale. Sidechat creates the assets.

    Results:

    • 20% increase in store foot traffic

    • 60% increase in posts mentioning campus bookstores

  • Activation: Unbranded skincare poll run across 505 campuses, reaching over 100K student votes.

    Example Poll:

    “Broke rn… best deals on skincare (other than stealing my roommate’s)?”

    “Which skincare step would you never skip?”

    Impact:

    • 160K+ total votes, 2.4K comments — high engagement across both polls

    • Revealed cost-conscious, practical, and funny student tone

    • Regional trends show shifting routines and retailer loyalties across campuses

  • This brand wanted a new campaign that targeted younger audiences.

    Goal:

    • Recruit ambassadors for new college dating app

    Campaign: 

    • Pinned post with submission form

    Results:

    • Quickly hit goal of 5 ambassadors recruited per campus

  • This is a hyper casual free-to-play mobile game

    Campaign:

    • Engage churned players

    • Basic ad campaign

    Results:

    • 25% CTR. (Yes, you read that right.) 

Showcase your brand through interactive polls and real conversations that resonate with real students. From trending questions to campus-specific chatter, Yik Yak and Sidechat help you connect authentically — where Gen Z truly hangs out.

Turn Campus Moments Into Meaningful Engagement

Reach students where they scroll. From native in-feed posts to eye-catching banner placements, your brand becomes part of their daily campus feed — not just another ad.

Killer analytics and insights — built for marketers.

Get both standard ad insights and unique community data you won’t find anywhere else.

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